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- Field Grows in Pitch for Labatt's Sol Brand
BOSTON--Several new contenders have emerged in the review for an agency to handle creative for Labatt USA's Sol beer. EPB Communications, New York, Doe-Anderson, Louisville, Ky., and Carmichael Lynch, Minneapolis, threw their hats into the ring, according to sources. Already pitching are Mullen, Wenham, Mass.; Kirshenbaum Bond & Partners, New York; McKinney & Silver, Raleigh, N.C.; and Bos, Toronto. The client in Norwalk, Conn., split with incumbent Amster Yard of New York. Overall spending is $10 million.
- Hill, Holliday Lands Adero
BOSTON--Add Adero to Hill, Holliday, Connors, Cosmopulos' rapidly growing list of Internet related clients. The Boston-based company provides global content and application distribution systems to firms doing business on the Web. The account will be managed by svp Jean Manasian and the first work is due to break within weeks. Initial launch budget is $5 million, with annual spending projected at $15-20 million.
- Boston.com Launches Site for Internet Pros
BOSTON--Boston.com has launched DigitalMass.com, a site focused on Internet professionals in the Boston area. Billing themselves as Outhouse, Marty Donohue and Tim Foley, a creative team at Hill, Holliday, Connors, Cosmopulos, created the $500,000 campaign launching in January, said client representative Stephanie Shore. Blitz Media of South Natick, Mass., is handling media buying. Boston.com, the interactive affiliate of The Boston Globe, is selling ad space on DigitalMass.com, which features local news, columns and chat areas.
- Razorfish Buys Hub Agency
BOSTON--Razorfish has purchased TSDesign, a 14-year-old Internet strategy and design shop in Boston. Terms were not disclosed. Led by CEO and founder Terry Swack, TSDesign has worked for BankBoston, 3M, Dell and others. In recent years, the shop has focused on providing Web site auditing services. Swack becomes vp for Razorfish and will move with her 18 employees into the latter's 300-person Cambridge, Mass., office. Headquartered in New York, Razorfish is part of Omnicom Group's Communicade unit of interactive marketing companies.
- Hatmaker Brands Cosmo TV
BOSTON--Hatmaker is laying the groundwork for the launch of Cosmopolitan Television this spring in Spain. The Watertown, Mass., broadcast design studio began work for the channel a year ago. The size of the account is undisclosed. Hatmaker-designed print ads will break soon in consumer and trade magazines in Spain and created corporate materials and collateral. The network, owned by Hearst Entertainment and Syndication, will use Cosmopolitan magazine's logo and tagline, "Fun, fearless, female."
- Foxwoods Gambles on New Yorkers
BOSTON-Foxwoods Resort Casino this week will launch its first commercial specifically targeting New Yorkers. Created by Trahan, Burden & Charles, Baltimore, Md., the spot tries to lure customers from Atlantic City, N.J.