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A Boston Beer Taps McCarthy BOSTON--Boston Beer Co., brewer of Samuel Adams, and McCann-Erickson WorldGroup have separated. The client spent about $3 million on advertising in the first six months of this year. Boston Beer representative Lucy Sholley said her company has been working in recent months with the McCarthy Group in Princeton, N.J., helmed by Joe McCarthy, former worldwide ad director for Nike and a consultant to Leo Burnett in Chicago. McCann, which created Sam Adams' current ads tagged, "It's what's inside," won the account in 1997 following a review, becoming the brewer's fourth agency in six years. Boston Beer has no plans at present to review shops. A Arnold Walks Away From Hush Puppies BOSTON--Arnold Communications, tapped a year ago by Wolverine Worldwide to create a 1999 brand campaign for its Hush Puppies brand, has resigned the account, according to Arnold senior vice president Melissa Lea. Arnold created some advertising for the brand, but Lea said no money was ever put into media. A client official did not return calls at press time. Hush Puppies spent less than $1 million in the first six months of 1999 and $2.3 million in 1998, according to Competitive Media Reporting. A Mullen Positions Oxygen to Women BOSTON--Mullen has launched a national branding campaign for Oxygen Media. TV, outdoor and Internet ads feature headlines such as "First on the Lifeboats" and "No Back Hair," followed by the tagline, "Another great reason to be a woman." New York-based Oxygen runs a network of women-oriented Web sites and plans to launch a 24-hour cable station Feb. 2. Just days before the launch date, a TV spot created by Wenham, Mass.-based Mullen will air during the Super Bowl. The advertising budget has not been disclosed. A Ogilvy, Deloitte Haggle as DDB Waits BOSTON--Ogilvy & Mather beat out a pair of contenders for Deloitte Touche Tohmatsu's $50 million corporate account, but has been involved in protracted contract talks with the client, which may still decide not to hire the New York shop, sources said. DDB in New York and Keiler & Co., Farmington, Conn., also competed for the business. DDB was identified by sources as a runner-up in the pitch, and there was some speculation that if Ogilvy cannot come to terms with the client, Deloitte may open contract talks with DDB. Keiler continues to work on projects for the client. Consultant John Allen, who ran the review for consulting firm Lippincott & Margulies in New York, declined comment, as did agency executives. A Pair of Conn. Shops Merge BOSTON--Connecticut agencies Goodwick Associates and Liazon Marketing have merged to form The Leverage Group. Goodwick is a business-to-business marketing firm with 15 staff members and $3.6 million in annual billings. Liazon, which has $1 million in billings, specializes in consumer sales promotions and previously outsourced its creative work. The new entity will be based in Newtown, Conn., and handle projects for clients such as Hewlett-Packard, Carepackages.com and Sprint.

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