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DELTA TO SPONSOR 2002 WINTER OLYMPICS
ATLANTA-Delta Air Lines here was designated the official airline sponsor of the 2002 Olympic Winter Games in Salt Lake City, its third-largest hub, while United Airlines in Elk Grove Village, Ill., was named U.S. Olympic Team sponsor. Delta’s agreement with Olympic Properties of the U.S. includes several brands: Delta Express, Delta Shuttle, Delta Connection, Delta Vacations, Delta Cargo and the SkyMiles frequent flyer program. Delta’s agency, Saatchi & Saatchi in New York, will create an ad campaign and two logos for the Olympics.