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BMW Seeks Minority Shop
NEW YORK–BMW is sending out requests for proposals to shops with expertise in minority and diversity marketing. “It’s a small project aimed at a diverse market,” a source said. BMW is looking for ideas to “diversify their constituency,” said the source, who described the project as “limited in scope.” Westwood, N.J.-based BMW’s lead agency is Fallon McElligott in Minneapolis.
Lexon Maps Out Foursome
CHICAGO–Lexon Technologies has narrowed its review to four finalists. Young & Rubicam, Jordan Tamraz Caruso, both here, Tucker Knapp Integrated Marketing Communications in Schaumburg, Ill.,
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