INGALLS CUTS 12 IN WAKE OF CVS, GLOBE LOSSES
BOSTON-Ingalls Advertising last week laid off about a dozen staffers, sources said. Although the agency has won accounts such as Citizens Communications and Unitil this year, the loss of pharmacy chain CVS, one of its largest clients, and The Boston Globe resulted in the cutback, sources said. Ingalls' direct marketing, design and interactive divisions were not affected, sources said. Executives at the Boston-based shop could not be reached for comment by press time. Overall staffing at Ingalls is around 175.
ARNOLD BREAKS PASSAT WORK, SIGNS DIVX
BOSTON-Arnold Communications in Boston this week breaks new print and television work promoting Volkswagen of America's redesigned and larger Passat sedan. "Don't think small. Live large" is the premise of print and television executions. Skewed toward 30-50-year-olds with an average household income of $80,000, the ads feature middle-aged drivers rather than the Generation Xers who appeared in earlier executions that carried the "Drivers wanted" tagline. Separately, Arnold and Digital Video Express in Herndon, Va., last week finalized a contract. The estimated $50 million assignment to launch a digital in-home movie-viewing system next spring will be serviced out of Arnold's Boston office. The account was originally pitched by executives from the agency's offices in Boston and McLean, Va. Arnold managing partner Tom Lawson will oversee account service, and Alan Marcus will spearhead creative development.
EISNER TO LAUNCH POLAROID SUNGLASSES
BOSTON-Polaroid Corp. in Cambridge, Mass., has handed Eisner & Associates of Baltimore the task of launching Xoor sunglasses, the client's newest product. Eisner won the business after a competitive review involving a short list of undisclosed agencies. Projected billings for the 1999 U.S. product rollout are $8-12 million, according to the client. The national ad push will involve broadcast, print, outdoor, public relations and promotional work.
CALL FOR ENTRIES: BEST TV SPOTS OF 1997
NEW YORK-Adweek magazine is accepting entries for the best television commercials of 1997. The winners, selected by Adweek editors, will be announced in January. TV spots that first aired in 1997 are eligible. Submit entries to: Adweek's Best Spots of the Year, 1515 Broadway, 12th floor, New York, N.Y. 10036, Attn: Nancy Sobel. The deadline is Dec. 31, 1997. For more information, call (212) 536-6453.
FOR THE RECORD
Scaros & Casselman in Stamford, Conn., was never a contender for Starbucks Coffee's Eastern regional ad account [Adweek, Nov. 10]. Block & Nardizzi, which Scaros & Casselman has collaborated with in the past, was in the review early on but has since been cut, according to chief executive officer Chuck Nardizzi.