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VHA Co-op Appoints Campbell Mithun Esty
CHICAGO–VHA Inc., a cooperative that represents more than 1,600 community hospitals and healthcare organizations, awarded its $15 million branding account to Campbell Mithun Esty, Minneapolis. VHA officials in Irving, Texas, are still determining the agency’s specific duties, said company representative Mack Haning. Incumbent agency Hadeler Sullivan Ewing (now Hadeler Sullivan & Law) resigned the account last year, citing lack of activity. The client is expected to spend $15 million on advertising in the coming year and could exceed $30 million in upcoming years, sources said.
Kaiser Permanente Selects Grey Advertising
NEW YORK–Grey Advertising here has been awarded the estimated $30 million corporate image assignment of Kaiser Permanente, Oakland, Calif.