Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Leagas, MVP.com Part Ways
SAN FRANCISCO–Leagas Delaney here has ended its relationship with online sporting goods retailer MVP.com. The two started working together last October. Leagas creative director Sean Ehringer said the company has a “unique product” and “tons of passion,” but the two parties disagreed on the direction of the brand. The dot-com’s launch plans, outlined this past January, called for an advertising budget of $50 million.
Deutsch to Break DirecTV’s NFL Effort
LOS ANGELES–NFL licensee DirecTV will unveil early next month a $10 million-plus campaign from Deutsch/LA supporting its Sunday Ticket pay TV service, which offers all NFL games.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in