A WestWayne, Intitiative Media Win BellSouth
ATLANTA--The tandem of WestWayne and Initiative Media Worldwide has won BellSouth's $120 million media planning account, confirmed a representative of the client. The two Atlanta divisions were competing against Merkley Newman Harty, New York, for the Atlanta-based telecom's consolidated business, which was split among the contenders. Initiative already handles BellSouth's media buys, and WestWayne was recently awarded the client's consolidated wireless business. Wanamaker, the Atlanta consultancy, conducted the review.
A Fahlgren Out-Foxes Rivals for Movie Business
ATLANTA--Fahlgren has topped two opponents for 20th Century Fox's Southeast publicity and promotions business, estimated at $4 million. The Atlanta-based Fox division was the last of the major Hollywood studios operating in the region. Its veteran promotions manager, Linda Crane, was heavily courted by the winner and two other Atlanta agencies, Moroch & Associates and Allied Advertising, before she awarded the business to Fahlgren, which already handles most of the studio's print placement in the Southeast. "We're delighted that Linda, with all of her options, [came to] Fahlgren," said Buff Parham, executive vice president and managing director of the shop's entertainment division. "[She] not only makes us more talented, [she] enhances our already strong relationship with a very important account." A title for Crane has not yet been established. Crane referred all questions about the account to Fox's Los Angeles-based vice president of field operations and promotions, Wendy Lightbourn, who was unavailable for comment Friday.
A McKinney Whiffs in HomeRuns.com Pitch
BOSTON--Deutsch and Campbell-Ewald have emerged as finalists in the $10 million review for online grocery delivery service HomeRuns.com. Deutsch, pitching through its offices in New York and Boston, along with Campbell-Ewald, Warren, Mich., are slated to make final presentations to the Somerville, Mass., client in July. McKinney & Silver, Raleigh, N.C., and Grey Advertising and Gotham, both New York, had been semifinalists in the competition conducted by Pile and Co., the Boston consultancy. Previously, Connelly & Partners, a creative boutique in Boston, and buying service PGR Media, Providence, R.I., handled the account.
A Leo Burnett Captures U.S. Army Account
WASHINGTON, D.C.--The U.S. Army has selected Leo Burnett to handle recruitment advertising for its estimated $95 million annual account. The Chicago shop bested Campbell-Ewald, Warren, Mich., in a review conducted by Jones-Lundin Associates, Chicago. New York incumbent Young & Rubicam did not participate. Images USA in Atlanta will oversee ads targeting African Americans; Cartel Creativo in San Antonio was assigned Hispanic marketing. Starcom USA in Chicago picked up media duties. The four-year, $380 million contract features a performance-based fee structure and offers greater flexibility to work with other specialists when marketing strategy so dictates.