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- Denny's Review Starts With 2 Southeast Shops ATLANTA--Denny's Restaurants will hear credential presentations from five agencies for lead creative duties the first week of April, said client director of national advertising Jenifer Harmon. The five shops in contention are: Fitzgerald & Co. here; the Tampa, Fla., division of WestWayne; Ogilvy & Mather in Chicago; and The Kaplan Thaler Group and Merkley Newman Harty, both of New York. Harmon said a cut to three contenders, followed by a spec creative pitch, will result in a winner being named by May 1. The Spartanburg, N.C.-based family restaurant chain split with incumbent Lowe Lintas & Partners in New York last January. At that time, Harmon said the creative portion of the account amounted to less than $10 million. - Land Rover Drives Its Business to GSD&M DALLAS--GSD&M has won the $30-40 million account of Land Rover North America. The Austin, Texas, shop celebrated by driving a Range Rover up the front steps of its Idea City headquarters. Other finalists for the Lanham, Md.-based client were Crispin Porter & Bogusky, Miami, and Kirshenbaum Bond & Partners, New York. - Messner Snags $60 Mil. Subway Sandwiches NEW YORK--Subway has picked Messner Vetere Berger McNamee Schmetterer Euro/RSCG for creative duties on its $60 million national account. The Martin Agency, Richmond, Va., and Mullen, Wenham, Mass., were the other finalists in the review. The New York agency will replace incumbent Publicis & Hal Riney, Chicago, which did not participate. MediaCom, New York, was named earlier to handle the media portion of the business. Sources indicated an early summer campaign will blend quality and a low-fat message. - Fallon Is Favorite to Win Long John Silver's CHICAGO--Fast-seafood restaurant Long John Silver's is in negotiations with Fallon McElligott to handle its $35 million account, according to sources. The agency's Minneapolis office is expected to prevail over finalists Campbell Mithun Esty, also in Minneapolis, and Rubin Postaer & Associates, Chicago, sources said. The Lexington, Ky., client did not return calls. - Athlete's Foot Trims MRA Group's Duties ATLANTA--Athlete's Foot has altered its relationship with MRA Group here, as chief executive officer Robert Corliss continues restructuring the retail sporting goods organization. MRA is no longer agency of record, but will now work on a project basis, said Tom Menosky, the Kennesaw, Ga.-based client's national marketing director. MRA will continue to handle public relations for the retailer. Menosky said the account is not up for review. Competitive Media Reporting cites 1999 advertising spending at $721,000. - McKinney's Parent Is Renamed MarchFirst ATLANTA--MarchFirst is the new name of the Internet company created by the merger of San Francisco's USWeb/CKS and Chicago's Whittman-Hart. Parent to McKinney & Silver in Raleigh, N.C., MarchFirst provides e-commerce solutions to business clients.

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