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Promus Awards Creative to TBWA Chiat/Day
DALLAS–Promus Hotel Corp. has awarded creative duties for its Embassy Suites, Hampton Inn and Doubletree chains to TBWA Chiat/Day, New York, representative Cathy Planchard confirmed. A decision on the media portion of the Memphis, Tenn., client’s estimated $40 million account had not been made by press time, but sources said Promus roster shop DDB Needham Dallas is likely to win those consolidated duties. Also competing in the final round of the review were Foote, Cone & Belding, Chicago, and Arnold Communications, Boston.
Burton Ad Set For European Debut
PARIS–Feature director Tim Burton will make his advertising debut next month in France with a 45-second commercial for Kraft Foods’ Hollywood Chewing Gum from Euro RSCG BETC in Paris.
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