VH1 to Produce Hilfiger Spots
LOS ANGELES--Viacom's VH1 won't be getting into the ad agency business, but will produce three TV spots for fashion designer Tommy Hilfiger, a VH1 executive said last week. "This is a one-off situation," said Monica Halpert, creative director of the New York-based cable TV channel's in-house creative department. The fashion designer and VH1 have a longstanding relationship, she said, and the cable music channel does produce and broadcast an annual fashion awards show. VH1's self-promotional "Behind the Music" campaign reportedly influenced Hilfiger's decision, but that work was created by VH1 lead agency Rubin Postaer and Associates, Santa Monica, Calif., in conjunction with the client. Executives at Hilfiger could not be reached at press time. The status of Hilfiger roster shops AG and Kirshenbaum Bond & Partners, both New York, remains unchanged.
Daewoo Broadens Agency Search
LOS ANGELES--Daewoo Motor America has added two undisclosed agencies to its contenders list, an executive with the car company confirmed last week. Those shops will present this week, and the Compton, Calif.-based company will then select three finalists. Contenders include Fotouhi Alonso Associates, Los Angeles, and Abert/Poindexter, Hermosa Beach, Calif., according to sources. The shops are vying for an estimated $5 million assignment.
S.F. Agency Merger Creates New Entity
SAN FRANCISCO--Two Bay Area agencies have merged, with combined billings of $80-90 million. Web site development specialist Clear Ink, Walnut Creek, Calif., joined with traditional shop Shugart Matson Young, San Ramon, Calif., and will operate under the Clear Ink name, with clients including Pacific Bell, Broderbund and Restoration Hardware.
Accounts Roundup ... Homestore.com Taps Chiat
Homestore.com has selected TBWA/Chiat/Day to handle its integrated branding ad account. The agency's Playa del Rey, Calif., office will handle the account. Billings were estimated at more than $20 million. Separately, TBWA/C/D's San Francisco office is in discussions with Game Show Network, Culver City, Calif., about handling its account. ... Radio in the Nude has been awarded an assignment from the National Football League after a review. The Santa Monica, Calif., radio creative and production house will create more than 20 radio spots for NFL Properties' in-house ad and design division. ... Publicis, Seattle, has picked up ad duties for GreatFood.com, a Seattle-based online specialty food store. Billings are undisclosed. ... Online dating service Love 1stsite.com, Los Angeles, has narrowed its search for an agency to handle its $2.5 million account to five finalists: Kovel/Fuller and Asher & Partners, both Los Angeles; TKO Advertising, Studio City, Calif.; and Colby Effler & Partners and JSM+ Communications, both Santa Monica, Calif.