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Mapquest.com Seeks Agency Partner
NEW YORK–Mapquest.com is looking for a medium to large-size agency to handle its estimated $10-15 million account. The shop must have integrated marketing and interactive capabilities, sources said. The company provides mapping technology for motorists seeking the best route to their destinations. AAR/Bob Wolf & Partners, New York, is assisting. Deb Feinberg, director of marketing at the New York client, could not be reached.
Mattel Reviews Roster for Software Assignment
LOS ANGELES–Mattel is talking to two of its roster agencies as it looks to consolidate creative duties for its Barbie software titles, most of which are handled by Ogilvy & Mather, a client representative said last week.
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