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Toro Moves Lawn Boy Creative Account CHICAGO--The Toro Co. has pulled its Lawn Boy creative account from Laughlin/Constable in Milwaukee and may consolidate it with lead Toro agency Campbell Mithun Esty, Minneapolis, according to sources. CME referred calls to Toro, which declined comment. L/C was named agency of record for Lawn Boy, then based in Plymouth, Wis., in 1988. The company was purchased by Toro, Bloomington, Minn., a year later and Lawn Boy media was placed with CME. Since 1992, L/C has been doing a limited amount of annual work for the lawn mower marketer. Toro spent $2.8 million on Lawn Boy last year, according to Competitive Media Reporting. Frankel Teams Compaq, Atlantic CHICAGO--Compaq Computer Corp., Houston, this week begins a promotion with Atlantic Records. All Compaq computers will include an Atlantic CD that features Anita Baker singing "Final Frontiers," the theme song for the TV show Mad About You. Also included is a CD-ROM showing Baker recording the song with its composer, the show's star, Paul Reiser. Coupons discounting software from Epson, Microsoft and Adobe also are included in the promotion. Frankel & Co., Chicago, created the promotion; IPA, Chicago, developed the CD-ROM. Youngclaus Named RBL&W President CHICAGO--Rockett, Burkhead, Lewis & Winslow in Raleigh, N.C., named Bill Youngclaus as president. He succeeds Scott Burkhead, who becomes vice chairman. Youngclaus had been chief operating officer of Noble & Associates in Chicago. UtiliCorp Awards Account to DDB Dallas DALLAS--After a three-month review, DDB Needham in Dallas won the advertising account of UtiliCorp United, a natural gas and electric utility. The Kansas City, Mo.-based client initiated the review in May, sending requests for proposals to more than 20 agencies. The review was narrowed to DDB and two other undisclosed finalists in June. DDB executives said that first-year spending will be approximately $5-10 million. UtiliCorp's account was previously split among eight shops. The company spent $2.6 million in 1996, according to Competitive Media Reporting. Ameritech Picks Holland Mark Martin BOSTON--Holland Mark Martin Edmund is preparing direct marketing materials touting the launch of Ameritech Corp.'s proposed long-distance service in the Midwest. The Boston agency picked up the assignment from the Chicago-based telecommunications giant following a quiet review of undisclosed contenders, said HMME executive creative director Bob Minihan. The Federal Communications Commission last week rejected Ameritech's petition to provide long-distance service, beginning with its customers in Michigan.

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