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FCB Launches New Levi Campaign SAN FRANCISCO--Foote, Cone & Belding here will begin a branding campaign for client Levi Strauss & Co. on Aug. 4. Six televison spots, sporting cameo appearances by celebrities including rock singer Lenny Kravitz, are designed to "celebrate the individuality of the Levi's culture," sources said. A 90-second spot will be shown in theaters. Eastwood Brew Rides Again CHICAGO--Miller Brewing in Milwaukee will team up with actor Clint Eastwood to introduce a new beer, Pale Rider Ale, in some California markets this September. The brand, to be produced by Miller-owned Celis Brewing in Austin, Texas, will be backed by advertising from McKinney & Silver in Raleigh, N.C. Pale Rider was originally assigned to Harris Drury Cohen in Fort Lauderdale, Fla., [Adweek, July 29, 1996] but those advertising plans were tabled. Former HDC chairman Tony Wainwright, now at M&S, carried the assignment to his new agency. Sources said the actor's image may appear on promotional materials. Wunderman Elevates Zammarchi CHICAGO--Wunderman Cato Johnson named Steve Zammarchi to the new position of managing director of its office here. He had been an executive vice president at WCJ's New York office. Hanes Breaks New Michael Jordan Spots ATLANTA--Sara Lee Corp.'s Hanes division last week broke two new commercials created by Long Haymes Carr, Winston-Salem, N.C., featuring Michael Jordan. "Lunchbox" features Jordan getting his kids dressed for school. The food in a child's lunchbox and the clothes a kid wears are important, he says. Pointing to his daughter's head, he adds, "Hanes would like to remind you that what's most important is what you put in here." In "Boxers or Briefs," two women are shown guessing whether male passersby wear boxers or briefs. Jordan strolls past and informs the awestruck pair, "They're Hanes; let's just leave it at that." Both commercials end with the tagline, "Just wait till we get our Hanes on you." Jordan, Doner Add Upjohn Accounts DETROIT--Pharmacia & Upjohn in Kalamazoo, Mich., assigned the estimated $30 million Rogaine hair-growth treatment account to Jordan, McGrath, Case & Taylor, New York, and the estimated $7 million Cortaid skin ointment business to W.B. Doner & Co., Southfield, Mich. Grey Advertising, New York previously handled both accounts. Columbian, Rosen Share Gingiss Account CHICAGO--Formalwear company Gingiss International here said its $2 million account will be handled on a project basis by both Columbian Advertising and The Rosen Group, both in Chicago. Bozell's office here previously handled the account.

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