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CIA Shopping in California

LOS ANGELES—CIA Medianetwork is quietly looking for a media shop to acquire on the West Coast, sources said. The New York agency is the latest in a group of unbundled or independent media entities to seek a foothold in the Golden State. Grey’s MediaCom and Interpublic’s Universal McCann recently entered California’s media battleground—an increasingly active one, especially in dot-com-rich San Francisco. CIA partnered with small Southern California media shop Janik Associates in May Co.’s

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