DaimlerChrysler Shops Prepare for Showdown
DETROIT—DaimlerChrysler's two U.S. agencies are preparing their presentations for the automaker's consolidated $1.5 billion advertising account as merger talks between the agencies' holding companies appear to have cooled, sources said. Omnicom's BBDO Worldwide and True North's FCB both make their presentations on Thursday. The automaker said cost is the review's sole criteria. The winning agency will take on creative, as well as media buying and planning, for Chrysler, Jeep, Dodge and corporate advertising in the U.S. The automaker's Chrysler, Jeep and corporate brand creative is handled by Southfield, Mich.-based FCB, while BBDO in Troy, Mich., handles creative for Dodge. The company's media buying and planning is handled by Omnicom unit PentaCom, also in Troy. A decision is expected by the end of the year, according to DaimlerChrysler officials.
Burnett's First Polaroid Work on Tap
CHICAGO—Leo Burnett breaks its first work for Polaroid later this month with ads promoting the company's I-Zone Webster scanner. A television spot targeting teens follows the same vein as work from former agency Goodby, Silverstein & Partners, depicting a teen couple sending photos of themselves across the Internet with the help of the hand-held scanner. A separate print campaign for Polaroid's Combo Camera uses superimposed sticky photos for comic effect. Burnett picked up the $100-150 million global account in May. A brand campaign is expected in January.
Kerker Wins Buca Di Beppo Review
CHICAGO—Buca Di Beppo awarded its $4 million advertising account to Kerker after a review. The Minneapolis shop will be responsible for building a national brand-building campaign and assist with local marketing efforts for the Minneapolis-based chain of Italian eateries. Periscope Marketing Communications, also in Minneapolis, was the other finalist. Kuester Partners, Minneapolis, resigned the account in June.
DDB Names 18 to Management Council
CHICAGO—DDB has named 18 executives to a management council that is expected to produce ideas "that are powerful, practical and push the envelope," the agency said. The management council is led by Jim Crimmins, and is part of an agency restructuring that began in July with the creation of a ruling executive committee. Ray Gillette, president of operations at DDB, said membership in the council could change based on issues facing the agency.
Fizdale This Year's AAF Silver Medal Winner
CHICAGO—Former Leo Burnett chief executive and current Bcom3 vice chairman Rick Fizdale has been awarded the American Advertising Federation's Silver Medal Award, which recognizes individuals who have made outstanding contributions to advertising. Past winners of the award include Frankel chairman and founder Bud Frankel, Burrell Communications founder and CEO Tom Burrell, and former Euro RSCG Tatham CEO Ralph Rydholm.