Carfax.com Kicks Media Agency Tires
ATLANTA—The Martin Agency has confirmed that the media portion of its $15-20 million Carfax.com account is now in review. According to sources familiar with the account, the client is shopping for a national media buying service that could provide greater economies of scale. The Richmond, Va-based Martin will continue to handle Carfax creative. Based in McLean, Va., Carfax.com is a Web-based service that provides vehicle histories on used cars to retailers and consumers.
Turkel Schwartz Bows Anti-Drug Series
ATLANTA—The Miami Coalition for a Safe and Drug-Free Community unveils its new campaign—"Ignore Me and I'll Go Away"—to fight substance abuse among young adults in South Florida. The outdoor effort, designed around city bus shelters, was created by Miami's Turkel Schwartz & Partners. The community-based coalition is committed to dramatically reducing substance abuse among area youth by 2006.
Technicolor Goes Shopping for Ad Partner
LOS ANGELES—Technicolor, a Hollywood mainstay for more than 80 years, is looking for an agency to help launch a global branding campaign. The Camarrilo, Calif. -based Technicolor Motion Picture Corp. has been talking to large West Coast shops for weeks but has yet to clearly define or assign the project. The media budget is projected at $5-10 million.
Modernista! Debuts Travel Channel Work
BOSTON—Modernista!'s long-awaited first creative work has begun rolling out in the form of a multimedia push for the Bethesda Md.-based Travel Channel. The branding effort, which uses lines of latitude and longitude as visual cues, includes four 30-second television spots focusing on Spain, Egypt, New Zealand and Las Vegas. The ads aim to "show moments people want to experience in travel [that] we show on The Travel Channel," said Valerie Grady, client vice president of advertising and promotions. The "seven-figure" effort will run through year's end, she said.
Carmichael Wins; Fallon, Campbell No Shows
CHICAGO—Carmichael Lynch garnered best of show honors at this year's Twin Cities creative awards competition for a Harley-Davidson print ad. The Minneapolis agency collected 66 awards, including five golds and 18 silvers. For the second year, Minneapolis's two largest agencies, Fallon and Campbell Mithun, did not enter the contest, co-sponsored by the Advertising Federation of Minnesota and the Minneapolis Art Directors/Copywriters Club.
Global Adds Investor Relations Services
DALLAS—Advertising and public relations agency Global Communication Works has formed a strategic partnership with investor relations specialist The PhilipTaggart Company. Global will now offer clients communication services for initial public offerings, new issues, and mergers and acquisitions. It will also produce annual and quarterly reports. The Philip Taggart Co. has specialized in investor relations since 1964.