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Strike Talks Continue

LOS ANGELES—Negotiations were expected to last through the weekend between the Joint Policy Committee representing the advertising industry and the team representing the Screen Actors Guild and the American Federation of Television and Radio Artists in a fourth attempt to resolve the nearly 6-month-old strike. The JPC presented a proposal to the actors' unions late Thursday, and on Friday awaited a response. "The ball's in their court," said JPC chief negotiator John McGuinn. Due to a gag order, no details concerning the proposal were immediately available. Separately, some SAG members have reportedly asked members of the SAG/AFTRA team to step down, claiming their militant style was exacerbating conflicting agendas between Los Angeles hard-liners and SAG/AFTRA members in New York. Also last week, Wendy's founder and spokesman Dave Thomas modified his membership with SAG in order to shoot new TV spots in Las Vegas. He will continue to pay dues as a member of SAG, but will lose voting privileges in the union.

D'Arcy Adds Tardieu as Top Planner

LOS ANGELES—D'Arcy Masius Benton & Bowles has added Charmian Tardieu as senior vice president, director of strategic planning. Tardieu joins the Los Angeles agency from Publicis & Hal Riney, San Francisco, where she led planning, brand development and research for First Union, Saturn and Sprint PS. Before that, she planned the Taco Bell Chihuahua and Nissan Mr. K campaigns at TBWA\Chiat\Day, Playa del Rey, Calif.

GMA/Creative Wins $15 Mil. in New Business

SAN FRANCISCO—GMA/Creative won three new accounts totaling $15 million in claimed billings. New to the client roster at the San Francisco agency are SiteSmith, a provider of Internet infrastructure management services; Kana Communications, a marketer of Web-based enterprise relationship solutions; and Chemdex, a unit of Ventro Corp. that provides a business-to-business marketplace for the life sciences industry.

Borders to Voters: Don't

LOS ANGELES—Borders, Perrin and Norrander, Portland, Ore., has launched a pro bono print campaign designed to attack voter apathy in the region. Ads in alternative weeklies and the University of Oregon's student newspaper sarcastically urge readers, "Don't vote. Things are perfect just the way they are." The effort runs through Election Day.

Helm Enters Place-Based Marketplace

LOS ANGELES—Greg Helm, 53, founder of Stein Robaire Helm and Houston Helm & Co. here and onetime partner and general manager of the former Chiat/Day, has joined place-based media company Health Club Panel Network as a partner. The company markets media opportunities in 700 health clubs in the top 20 U.S. markets and plans to offer advertisers 2,000 clubs by the end of 2001, representing an audience of nearly 7 million fitness-seeking consumers. Opportunities at the clubs include one-sheet posters and messages on crunch mats, ceilings and mirrors.