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Sovereign Bank Parts With Arnold
BOSTON—Sovereign Bank and Arnold Worldwide are ending their six-month relationship, effective at the end of November. The decision comes as the Wyomissing, Pa. bank attempts to consolidate its advertising accounts, currently with Arnold, Boston, and LevLane, Bala Cynwyd, Pa. The budget was about $5 million locally. The bank has not yet decided whether it will consolidate its account with LevLane or launch a review, said Sovereign vice president of marketing and communications Kristin Tallman.
Maine Agencies Combine Forces
BOSTON—Two advertising agencies in Portland, Maine, Burgess Advertising & Associates and Roger Williams Advertising, are combining staff.
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