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GMO Breaks First Cisco Campaign
SAN FRANCISCO–Cisco Systems launches its first-ever national ad campaign Aug. 24 to introduce itself to a “broader consumer audience,” according to executives at the San Jose, Calif.-based global networking company. The effort, from Goldberg Moser O’Neill in San Francisco, will run in select U.S. markets and is backed by $25-30 million in ad spending. The campaign is themed, “Empowering the Internet generation,” and includes TV spots and print executions.
Reviews Roundup … Jenny Decision Imminent
A decision in the Jenny Craig review could come as early as this week.