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Heinz Names Burnett Global Ketchup Agency CHICAGO--H.J. Heinz in Pittsburgh assigned Leo Burnett here global advertising and brand positioning responsibilities for its ketchup and other sauces and condiments. Heinz valued the account at $50 million. TBWA Worldwide, a nonroster shop, was the other finalist. IHOP Taps Select Resources for Review LOS ANGELES--International House of Pancakes, Glendale, Calif., has retained consultancy Select Resources International in Los Angeles to handle its creative-only agency search. Bozell Worldwide, Costa Mesa, Calif., resigned the creative portion of the business earlier this month. The client will only consider agencies less than an hour's plane flight away, said a SRI representative. Media buying duties in the Southwest and Northwest markets will continue to be handled by True North Media's Los Angeles office, with the rest remaining in-house. Total billings are estimated at $20 million. Wiley Among HealthTex Contenders ATLANTA--HealthTex, maker of clothing for infants and children, has placed its long-dormant ad account in review. Its projected advertising budget is $3 million. The Greensboro, N.C., company has invited Wiley & Associates, Westlake Village, Calif.; The Martin Agency, Richmond, Va.; and Trone Advertising, also in Greensboro, to pitch. Ad spending was minimal in 1997 and nonexistent this year, according to Competitive Media Reporting. Mooney Joins Grey From Dailey LOS ANGELES--Peter Mooney has joined the Los Angeles office of Grey Advertising in the newly created position of executive vice president, creative director. He will report to Alan Kupchick, vice chairman and chief creative officer of Grey's Western division. Mooney comes from Dailey & Associates, Los Angeles, where he served as senior vice president, creative director. John Crosson, Grey's executive vice president, managing director, also joined from Dailey earlier this year. Accounts Roundup ... Hadley Lands Go2Net Go2Net, a Seattle-based Internet service provider, hired Hadley/Green Advertising, also in Seattle, as its first ad agency. The company also talked to Northwest shops Think New Ideas, Cole & Weber and Parallel Communications. Trade ads are being created, and a consumer campaign, including outdoor, print and possibly radio ads, is slated to launch in early 1999. Billings are undisclosed. ... Primestar, the Englewood, Colo.-based provider of minidish satellite TV, will consolidate its estimated $70 million national and local media planning and buying at Carat ICG in Los Angeles, effective next February. Buying was previously split between Carat ICG and SFM, New York. ... The Mushroom Council, Roseville, Calif., hired Hoffman/Lewis, San Francisco, to handle its $2 million ad account, following a three-month review. ... Katsin/Loeb has been awarded ad duties for 4-month-old multimedia company Versaware Technologies in New York. Billings were not disclosed.

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