Pfizer's $70 Mil. Lipitor Account Decision Looms
NEW YORK—Five agencies await a decision in Pfizer's $70 million Lipitor review, following creative pitches by New York shops last week. Presentations started with Gotham on Tuesday and ended on Friday with Kirshenbaum Bond & Partners, sources said. In between went Merkley Newman Harty, Cline, Davis & Mann and Messner Vetere Berger McNamee Schmetterer/Euro RSCG.
Agencies Emerge in Race for Revlon's $100 Mil. Prize
NEW YORK—Ogilvy & Mather in New York, Raleigh, N.C.-based McKinney & Silver and New York roster shop Kirshenbaum Bond & Partners were among those asked to submit credentials for Revlon's estimated $100 million account. A representative for the New York-based client said about eight shops have been contacted but declined to name them. The review had been expected [Adweek, Nov. 6].
Nortel Puts $50 Mil. Business in Review
NEW YORK—Nortel Networks in Brampton, Ontario, is contacting shops about its estimated $50 million account, now handled by Temerlin McClain in Irving, Texas, sources said.
Ernst & Young Assessing Value of Zenith, Optimedia
NEW YORK—Ernst & Young was tapped to assess the respective values of Zenith Media Worldwide and Optimedia, as part of the stake negotiations between Zenith and Optimedia parent Publicis Groupe S.A. and Cordiant Communications, which still owns half of Zenith. The two sides are discussing the possibility of combining the media brands under a quasi-holding company in which Cordiant would retain a smaller stake [Adweek, Sept. 25].
Agencies Chase $35-40 Mil. Amazon Duties
SAN FRANCISCO—Among those competing for Amazon.com's ad account are New York-based shops McCann-Erickson Worldwide, TBWA\Chiat\Day and Ogilvy & Mather, and DDB in Chicago, sources said. The e-commerce site launched a global review for its ad account, estimated at $35-40 million in the U.S. alone. Incumbent FCB Worldwide in San Francisco is not participating.
FCB's DaimlerChrysler Staffers Cleared for PentaMark
CHICAGO—True North Communications has cleared employees at FCB Worldwide who worked on DaimlerChrysler to move to BBDO's PentaMark Worldwide, the Chicago-based holding company said. Contractual hangups had stalled the move of staffers including Mike Vogel, who headed FCB's Detroit office and was tapped to run PentaMark after it won DaimlerChrysler's consolidated $2 billion account in November. Sources said Vogel attended PentaMark meetings last week and will be officially introduced on Monday. Layoffs at FCB will be determined after PentaMark concludes its hiring.
Grey Worldwide has absorbed the remainder of Pawtucket, R.I.-based Hasbro's games business, previously at Griffin Bacal in New York. The move doubles Grey's Hasbro billings to $80 million, sources said. … Eckerd Drug Corp. has dropped 20-year incumbent Doner as its agency and tapped Backley & Gingrich Advertising in Cincinnati to handle its $25 million account.