hotline

A Bozell to Get Wood Is Good CHICAGO--The Wood Is Good Consortium, a coalition of North American lumber companies and industry associations, is expected to assign its $10-15 million account to Bozell's Chicago office, sources said. The agency's marketing efforts will promote wood and wood-related products. Bozell won the account after a review conducted by Select Resources International, Los Angeles. Other contenders were: Asher & Partners, Los Angeles; Dailey & Associates, West Hollywood, Calif.; Mering & Associates, Sacramento, Calif.; WongDoody, Seattle; Campbell Mithun Esty, Minneapolis; and Roche Macauley & Partners, Toronto. Separately, Bozell has acquired Seattle agency Hammerquist & Halverson for an undisclosed sum. The shop will be merged with Bozell's Seattle office. Linda Halverson will direct business development, taking over for Carole Kitchell, who now serves as assistant general manager. A Accounts Roundup ... WongDoody Strikes a Nirve WongDoody was tapped to launch Nirve, a manufacturer-direct lifestyle sports brand that uses the Internet as its sole distribution channel. Nirve, Beverly Hills, Calif., distributes its own brand of BMX bikes, snowboards and apparel, and also runs NirveTV, a sports TV station on the Internet. WongDoody's Los Angeles office will handle the account. Billings are not disclosed. ... America West Airlines tapped Arvizu Advertising and Promotions to develop a campaign targeting the Hispanic market. The Phoenix agency will produce a local Spanish-language print, radio and TV campaign centered on the Phoenix-based airline's scope of services. Arvizu is one of Arizona's largest Hispanic advertising agencies. ... Siltanen/Keehn, Los Angeles, was tapped by startup Tellme Networks to develop a creative campaign. The Mountain View, Calif.-based company provides communications services. ... The California Raisin Marketing Board hired Evans, Hardy + Young as its agency. The Santa Barbara, Calif., shop was selected because of its knowledge of the food industry, according Harry Rixman, marketing director for the board. The CRMB represents California raisin growers. Its predecessor, the California Raisin Advisory Board, is best known for its dancing raisins campaign. A Reviews Roundup ... Allrecipes Cooks Up Search Allrecipes.com has boiled its agency search down to two shops: McCann-Erickson, Seattle, and Suissa Miller, Los Angeles. The Seattle-based company expects to make a decision concerning the estimated $8-10 million account this week. ... Rooster.com is reviewing six shops in the West and Midwest to handle its estimated $3-5 million account, sources said. The site, which is backed by Cenex Harvest States Cooperative, Cargill and DuPont Corp., is designed to be a marketplace for farm retailers, cooperatives and manufacturers. Officials from the Bloomington, Minn., company did not return phone calls. ... H&R Block narrowed its search for an agency to handle its $100 million account to six contenders: DDB, Chicago and San Francisco; Campbell Mithun Esty, Minneapolis; Hill, Holliday, Connors, Cosmopulos, Boston; Lowe Lintas & Partners and Publicis, both New York; and The Richards Group, Dallas. Select Resources International, Los Angeles, is the consultant. A decision is expected in June

Brand Marketing

hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff