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"Fidelity Debuts Campaign, Sans Lynch
BOSTON-Fidelity Investments this week breaks a nationwide multimedia campaign without financial guru Peter Lynch, who has appeared in most of the recent spots for the Boston-based mutual fund giant. The new push, which uses the tagline, "Every second counts," focuses on the benefits of the client's online investing and InstantBroker wireless services. The ads were crafted by lead agency Hill, Holliday, Connors, Cosmopulos, Boston, in conjunction with Fidelity's in-house team. A Hill, Holliday official promised that Lynch will return in future campaigns. The agency is currently involved in a review for the $50-60 million ad account of Fidelity's revamped online brokerage service, referred to in pitch materials as "Livewire."
"PWC Hits the Airwaves
BOSTON-The TV component of PricewaterhouseCoopers' $60 million global branding campaign made its debut over the weekend on news and sports programs in the U.S. as well as on CNN International and BBC World TV. Created by Interpublic shops Hill, Holliday, Connors, Cosmopulos in Boston and Ammirati Puris Lintas in New York, the effort uses the tagline, "Together we can change the world." The print portion broke last month [Adweek, March 15].
"Heater Recruits Koepke
BOSTON-Gary Koepke has joined Heater Advertising here as creative director, according to agency president Bill Heater. Koepke was most recently a creative director at Wieden & Kennedy's New York office, where he worked primarily on the ESPN account. In the early 1990s, he ran Koepke International, a graphic design studio in Magnolia, Mass. He will help Heater with new business and supervise the agency's work for Anheuser-Busch.
"Jackson's Departure Opens Door for Finucane
BOSTON-The resignation last week of Ira Jackson from BankBoston, where he oversaw much of the institution's external communications, clears a path for Anne Finucane, his counterpart at Fleet Financial Group, to head up consolidated marketing and communications once Fleet's $16 billion buyout of BankBoston is completed later this year, sources said. A Fleet representative cautioned that no official appointment has been made.
"Account Roundup
BOSTON-Arnold Ingalls Moranville last week won high-tech accounts from Inktomi and Insight, a pair of wins totaling $15 million. Total billings for the San Francisco office of Arnold Communications are now $75 million . . . CGN Marketing & Creative Services here has been named agency of record for Zone Perfect in Marblehead, Mass. CGN was chosen after a review of four undisclosed shops to market the company's line of health and nutrition supplements . . . Babson College in Wellesley, Mass., has named contenders for its ad account. They are Ingalls, Kaupp Fort and Chili Pepper, all Boston, and Commonwealth Creative Associates, Framingham, Mass.