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Ameritech Mulls $100 Million Decision
CHICAGO–Ameritech may make a decision on its $100 million consolidated account this week, having heard presentations from the five contenders last week, a company representative said. The finalists are Leo Burnett, Chicago; Campbell Mithun Esty, Minneapolis; and New York shops Ammirati Puris Lintas, BBDO and Lowe & Partners/SMS.
Playtex Taps DDB Needham
CHICAGO–The Playtex Apparel division of Sara Lee Corp. awarded its $15 million account to DDB Needham here after a review involving incumbent Grey Advertising, Gotham and Lowe & Partners/SMS, all New York.
Ayer Assigned Tire Project
CHICAGO–Bridgestone/Firestone Retail Operations in Rolling Meadows, Ill.,
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