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Fort Franklin has added to its Bulmers America business, picking up chores for the client’s soon-to-debut Sidekick brand of prepackaged wine-based shots.
Sidekick, which will retail at $4.99 in a package designed to resemble shot glasses, will be available in four flavors this fall: lime, raspberry, orange and sour apple. Alcohol content is 20 percent.
“It’s an innovative [product] and so simple,” said Marc Gallucci, founder and creative director of the Boston agency. “It can be distributed in [establishments] that have no hard-liquor licenses” because it is wine-based.
Fort Franklin will market the product to 21-28-year-olds.
Sidekick will initially be introduced in test markets, beginning with Florida.
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