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Horizon Media’s West Coast office has added over $20 million in new business within the last few weeks from various companies, including a Houston Helm & Co. client.
The Los Angeles arm of New York-based Horizon has increased its buying business to approximately $80 million by forming alliances with Los Angeles ad agencies and with clients themselves, according to Pam Warren, executive vice president and West Coast general manager.
Warren said Horizon has won the new business without reviews, “either from our reputation of strategic planning and competitive buying, or through the relationships we have developed.”
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