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BOSTON HP Hood has confirmed hiring Interpublic Group’s Hill, Holliday, Connors, Cosmopulos here to handle media chores for the upcoming national launch of its Carb Countdown low-carbohydrate line of dairy products.
Pro Media, an independent media shop in Natick , Mass., stays on board for other projects, a client representative said.
Partners & Simons, a Boston-based indie, has handled creative chores for the client, which typically spends $1-2 million annually on ads.
—Adweek staff report
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