Honey, I Shrunk the Ad

}You can’t read it with the naked eye, but hey, it’s still a great ad.

The Guinness Book of Records, longtime tracker of unmatched achievements, has gotten into the act itself, celebrating the launch of its new Web site by commissioning the world’s smallest ad—a text-only offering that reads, simply, “guinnessworldrecords.com.”

“We knew we had to have something pretty extraordinary given the nature of our business, and we set out to capture the whole sense of ‘wow’ which surrounds the record book,” Stewart Newport, Guinness’ keeper of records, told the AP in London.