Honey Baked Initiates Review | Adweek Honey Baked Initiates Review | Adweek
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Honey Baked Initiates Review

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The Honey Baked Ham Co. of Ohio has contacted seven agencies for its $8-10 million advertising account, a client official confirmed.

The review follows Honey Baked Ham's split with Carmichael Lynch Minneapolis, which was by "mu tual agree ment," said Jamie Harding, the Cin cinnati-based company's manager of brand communications.

Proposals for the work are due back by the end of April. A cut to three or four finalists will be made in May, and a decision is expected in June, Harding said. The company is not bound by geographic location.

CL won the account for the Ohio-based region in 1998. The shop played up the relationship between people and the product in humorous ads with the theme, "You, too, may fall under its spell."

One ad showed a ham in a baby seat as a couple drives cautiously home. Another depicted a man returning home from the store with half a ham and a messy mouth.

Honey Baked Ham's operations are divided into five regions, based in Michigan, Ohio, Mass achusetts, Geor gia and Califor nia. Austin Kelley in Atlanta handles advertising for the Georgia-based region. Cadwell Davis Part ners in New York is the last known shop for the Michigan-based region.