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LOS ANGELES After years of leading creative on Toyota vehicles while at Publicis Groupe’s Saatchi & Saatchi, Steve Rabosky has stamped his signature on a Honda campaign, the first brand-elevation effort for Honda’s motorbikes in recent memory.
“[Dailey] had been doing running-footage-type spots,” said Rabosky, president and CCO at Interpublic Group’s Dailey & Associates, West Hollywood, Calif. “It’s probably the first pure branding television since Wieden + Kennedy did that spot for Honda motor scooters with Lou Reed and ‘Walk on the Wild Side’ a long time ago.”
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