HomeLife Looks to Settle Down

Furniture retailer HomeLife, on its own after its sale by parent Sears, Roebuck & Co., is looking for an agency to handle an estimated $8-10 million broadcast assignment.
HomeLife, still located in Sears’ Hoffman Estates, Ill., headquarters, has contacted several small to midsized agencies in the Chicago area about the project, according to sources.
Jim Furner, HomeLife’s vice president of marketing, is leading the search, which he confirmed in a published report. He could not be reached for additional comment.
HomeLife’s incumbent agency is Ogilvy & Mather in Chicago, which has been Sears’ shop for hard goods.