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BOSTON TJX’s HomeGoods has split with independent agency Allen & Gerritsen and has launched a review for its broadcast creative assignment.
Consultancy Pile and Co. in Boston is overseeing the search. Agency selection is set for mid-December.
HomeGoods spent $3 million on ads last year, per TNS Media Intelligence/CMR.
“We have had a successful and productive partnership with Allen & Gerritsen. But it is time for us to seek new resources in an effort to continue to grow our chain,” said client president Jerry Rossi in a statement.
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