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CHICAGO — The Home Depot has selected DDB to handle direct marketing following a review, a company representative confirmed.
The Chicago shop will provide strategy and creative for the Atlanta home improvement retailer’s At Home Services and credit marketing.
Several undisclosed agencies pitched for the estimated $8 to 10 million direct business, sources said. In May, Digitas in Boston picked up a direct marketing project for the client.
The Richards Group, Dallas, continues as lead agency on the estimated $350 million account.
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