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NEW YORK Home Depot has launched its “My Favorite Corner” TV spot on Spanish-language networks as part of the new “True stories” campaign. The English-language version featuring the same household and the same message will debut today nationwide on general-market television.
The new mainstream effort, said Jacob Perez, a senior account planner for The Vidal Partnership, the New York-based lead Hispanic agency for Home Depot, is part of the growing awareness of integrating Hispanic insights with bicultural messaging for more acclimated Latinos.
“When
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