Holland Unveils Campaign for Trout Unlimited

A print effort from Holland Mark uses evocative outdoor photography to illustrate Trout Unlimited’s message of cold-water habitat preservation.

A series of ads created pro bono casts fly fishing as an environmentally sound alternative to “fish farming,” which along with pollution can deplete rivers and streams and ruin delicate ecosystems, agency executives said.

The campaign urges fishermen and other outdoor enthusiasts to join Arlington, Va.-based Trout Unlimited, the country’s largest cold-water fisheries conservation organization.

“This is an artistic way of getting a meaningful message across,” said Steve Moyer, vice president of conservation programs at Trout Unlimited.