Holland Mark chairman Bink Garrison is leaving the agency June 1 to start Bink Inc., a management consulting firm specializing in marketing strategy and development for corporations, non-profits and communications companies.
"I plan to take the lessons I?ve learned from two decades of running ad agencies ... and use it to help other CEOs," said Garrison, who remains a director on Holland?s board. He said the venture already has several clients lined up but declined to name them.
A 26-year fixture in New England advertising, Garrison, 52, joined Boston's Holland Mark in 1999 when it acquired crosstown rival Ingalls, where Garrison was chairman and CEO. In the late 1980s as president of Ingalls, Garrison led several partners in borrowing $4.5 million to buy the shop back from Omnicom's BBDO.
"Bink was asked to commit two years to help us integrate the firms," said Bill Davis, Holland Mark chief executive, who now adds the title of chairman. "He's done that and more. The focus of Bink Inc. reflects his skills: a great strategist, an innovator and developer."
Since the merger of Holland Mark and Ingalls, Garrison has focused mainly on new-business efforts and helping improve the agency's visibility.
Holland Mark, New England's largest independent agency, finished 2000 with $31 million in revenue and billings of $205 million but has recently lost such key clients as TJX Cos., Citizens Bank, Radisson Hotels.