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Holiday Inn Express, encouraged by the response it has received for its “Stay Smart” commercials showing ordinary people empowered by a good night’s rest at its hotels, will turn over its advertising to its customers in its “Express Your Smarts” contest.
Entries, available in lobbies, online and at Gold’s Gym, are due by July 20; scripts must feature the Holiday Inn Express punch line. The winner gets his or her spot aired on Discovery Network plus a trip to sites like NASA’s Ames Research Center and Stanford University.
The contest coincides with a new installment in the series, which features the rock group Kiss.
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