Hoffman/Lewis plans to go after clients from its St. Louis office once it gets its newest regional McDonald's work up and running, an executive with the shop said.
The San Francisco-based agency added three Midwest McDonald's Co-op accounts following reviews, adding a total of 195 stores in and around St. Louis and throughout central Illinois.
Hoffman/Lewis, which handles advertising for 260 McDonald's in the San Francisco region, agreed to a St. Louis office to run the co-ops but plans to build the agency beyond that account.
Hoffman/Lewis in St. Louis will be headed by Mark Schaeffer as president. Schaeffer is a veteran of D'Arcy, Masius Benton & Bowles and Ogilvy & Mather.