HMC Breaks College Campaign

The University of Vermont targets students looking to boost their GPAs over the summer in a campaign crafted by Harwood Moses Chambers.

The Stowe, Vt., agency fashioned print, radio and interactive work for UVM’s Summer University campaign.

“The summer campaign is aimed at traditional students who want to boost their GPA in a fun, energetic environment,” said Anne Loecher, creative director at HMC. “The challenge was how to attract students to stay in school during the summer.”

Print ads get the message across with a mix of words and colorful pictures.