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LOS ANGELES The political consultant partially responsible for the advertising campaign that helped elect Jesse Ventura in Minnesota said a lack of advertising was a factor in forcing his candidate, columnist Arianna Huffington, out of California’s gubernatorial race.
“Her TV [ad] worked well, but she didn’t have enough money,” said Bill Hillsman, president and chief creative officer of Minneapolis agency North Woods Advertising. “Earned media and reliance upon the Internet didn’t get her what she needed to get, which is a critical mass of mass media.”
Hillsman’s
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