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Hill, Holliday, Connors, Cosmopulos is charged with refining the CVS brand to support the pharmacy chain’s planned expansion into new markets, including Illinois, Florida, Arizona and Nevada.
The Boston-based Interpublic Group agency will handle a range of advertising chores for CVS, including radio, print and TV work, but neither client nor agency would say when the first major salvo will be launched.
Hill, Holliday picked up the $35 million assignment from the Woon socket, R.I., client last week following a review.
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