Hill, Holliday Picks Up LoJack

Hill, Holliday, Connors, Cosmopulos’ addition of the LoJack account last week should give the shop’s lead office some much needed momentum.

LoJack, worth an estimated $10-12 million, is the Boston office’s largest and highest-profile new-business addition in a year that saw agencies nationwide grapple with dwindling new-business prospects and client budget cuts. The win also eases the loss of Fidelity Investments, which in late summer moved as much as $50 million in mutual fund and retirement advertising to Arnold, Boston.

In securing LoJack, Hill, Holliday upended Interpublic Group sibling Mullen, Wenham, Mass.,