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Big Bang Idea Engineering hopes to brand National University as the adult education institution of the future.
The San Diego shop recently landed the estimated $2-3 million advertising account of the La Jolla, Calif., school, which offers degree programs through a network of learning centers across California.
Five undisclosed agencies also vied for the account, which was previously handled by Gregg & Associates, Kansas City, Mo.
The review was handled in-house by National’s deans and president Jerry C.
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