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SAN FRANCISCO Hewlett-Packard today named Cathy Lyons evp and chief marketing officer, effective immediately.
She is a 26-year company veteran and takes some duties from Mike Winkler, who will now focus exclusively on his role as evp of the company’s customer solutions group. Winkler had filled in for Allison Johnson, HP’s svp of marketing, who left to join Apple Computer as vp of worldwide marketing communications [Adweek Online, Feb. 14].
Lyons, 48, will report to company CEO and president Mark Hurd.
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