HE'S A MORE REGULAR JOEY

Everyone had his or her favorite moment at the presentation of the Atlanta Ad Club’s 1999 Silver Medal to Joey Reiman of Brighthouse.
Our personal fave was Ad Club president David Kelley holding up a series of magazine articles about the former adman-cum-idea guru’s rowdy heyday.
The highlight, though, was the introduction of Reiman (below) by ex-partner Joel Babbitt, who read from a hilarious faux diary of the team’s tempestuous years together, followed by an emotional embrace.
The kinder, gentler Reiman who accepted the honor for “outstanding contribution to the advertising community” bore little resemblance to the professional bad boy who regularly riled up the local agency scene and went through employees like Sherman through Georgia.
If the size of this year’s ceremony crowd was a measuring stick-about half the usual and missing most of the city’s top names-hardly every Atlanta advertising practitioner has seen the reinvented Reiman.
-T.W. Sieber