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NEW YORK Heineken USA has dismissed Berlin Cameron United, its agency on Heineken and Heineken Premium Light, and is shifting the brands to Wieden + Kennedy, the client has confirmed.
Major media spending on the brands totaled more than $100 million last year and nearly $90 million in the first nine months of 2007, according to Nielsen Monitor-Plus.
The shift comes just nine months after WPP Group’s Berlin in New York added Heineken on top of its Heineken Light business.
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