Heineken Chief Exits Publicis

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Michael Silver, evp and worldwide group director on the U.S. portion of the global Heineken account at Publicis, left the agency last week, an agency rep said.

Silver arrived at the New York shop from D’Arcy 14 months ago along with the Heineken account.

His tenure on the brand spanned eight years and four agencies, going back to Wells BDDP. When he moved, the business would follow.

Silver’s exit comes after a year of creative personnel churn on the business, in which two group cds and a copywriter/art director team left.





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