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Ads Promote National Park, Vacation Value
DALLAS–Heathcott Associates of Little Rock, Ark., has unveiled a new $1.5 million tourism campaign for Hot Springs, Ark., focusing primarily on Hot Springs National Park.
The campaign, tagged “Hot Springs: America’s best vacation value,” includes both broadcast and print vehicles. The TV spots are airing in nine regional markets, including Dallas and Houston, while the print ads will be featured in 75 regional and national magazines.
The park is the showcase of Hot Springs’ attractions, but the work also touts the city’s horse racing, jazz and blues festivals, art markets and new $50 million convention center.
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