Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Heater Advertising last week was awarded the $6-8 million Star Markets account after a review of undisclosed agencies. The assignment encompasses broadcast advertising and media planning, according to Heater president Bill Heater.
Several shops, including Boston-based Ingalls Advertising, met with client executives in recent weeks, sources said. Holland Mark Martin Edmund, also in Boston, was invited to pitch the business but declined, according to sources.
While Heater will be responsible for media buying chores, the shop is currently “working that aspect out,” said Carol Gates, executive vice president of marketing at Cambridge, Mass.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in